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NAD Recommends Revisions to Seventh Generation Ads

Suggests modifying or discontinuing certain advertising claims

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By: TOM BRANNA

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@font-face { font-family: "Verdana"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0in; }ul { margin-bottom: 0in; } The National Advertising Division of the Council of Better Business Bureaus has recommended that Seventh Generation Inc.,modify or discontinue certain advertising claims for the company’s household cleaning and ...

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